Cognitive rehabilitation is a critical component of recovery for individuals with post-traumatic brain injury (TBI), aiming to address deficits in memory, attention, and other cognitive functions. This paper focuses on the development and implementation of evidence-based interventions to enhance memory and attention in TBI patients, leveraging traditional therapeutic methods alongside emerging technologies such as virtual reality (VR), computer-assisted training, and neuro feedback. By examining the efficacy of these approaches, the study provides insights into personalized rehabilitation strategies that adapt to the severity and nature of cognitive impairments. Emphasis is placed on the integration of interdisciplinary collaboration, patient-centered care, and the role of neuroplasticity in promoting functional recovery. Challenges related to long-term sustainability, accessibility, and the need for standardized protocols are discussed, along with future directions for research and innovation. The findings underscore the potential of targeted cognitive rehabilitation to improve quality of life and facilitate reintegration into social and occupational settings for TBI patients.